A well-organized and strategic approach to open access will contribute to the efficacy of a library advocacy programme.  Some examples of succesful library programmes are documented below:

The University of California Scholarly Communication Program

The University of California's Office of Scholarly Communication was founded in 2004 in response to the continuing and deepening economic crises in scholarly communication. The program is being guided by a set of renewable priorities, documented in the UC libraries scholarly communication program and priorities statement, 2004-2005:

1. Encourage faculty to manage the copyrights in their work. Provide the knowledge and tools to do so, including a publishing infrastructure that

encourages innovative dissemination of their work (eScholarship and partnership with UC Press).

a. Articulate and promulgate the principle of managing copyrights.

b. Provide services to support author’s retention of enough rights to exercise control over the use and allow alternative dissemination of scholarly works. Services would minimally include information about publisher policies, model submission agreements, etc., and a “postprint” repository for journal articles in which faculty have retained rights to distribute online on a new postprint server (requires modest additional development of the current eScholarship repository).

c. Develop a repository expressly for papers prepared for and presented to UCbased conferences and seminars (requires modest additional    development of the eScholarship repository).

d. Develop an infrastructure that supports the production and distribution of online monographs and use the service capacity to explore different business models for monograph distribution.

e. Pilot the federation of one or more of these services with a selected group of R1 institutions that are able to make a level of institutional   commitment similar to UC’s.

2. To assist informed faculty attention and action, expand communication efforts; seize attention and aggressively forward information about the costs, cost distribution, and economic and service interdependencies among the university libraries in their selection, acquisition, processing, management, and provision of access to the university's library collections.

a. Survey the campuses to inventory, extend and, by sharing, save efforts on communication and outreach related to scholarly communication.

b. Provide key data about the economics, UC usage, and potential alternative sources of quality scholarship (such as reasonably priced journals, post-print repositories or open-access journals) of materials from publishers with a history of unsustainable practices.

c. Engage faculty in key strategic decision points and “poster children,” i.e. case studies of challenging

3. Use library buying power to its best advantage. Establish and operate according to selection principles that account for scholarly value and economic sustainability.

a. Refresh principles for resource selection that explicitly account for and preference materials and vendors that encourage economic and service sustainability (e.g. persistent access, access integration, predictable business terms and models, co-branding, etc.).

b. Investigate the potential for multi-variant and quantifiable measure(s) of resource value/relevance to UC, apply them to different resources,

share/promote the results, and discuss the potential for acquiring resources accordingly.

4. Leverage individual and collective effort. Build expertise within and across the university libraries; create a network of highly engaged and informed library staff to shape and support systemwide as well as campus-based efforts.

a. Survey UC libraries to create deep and comprehensive knowledge of the expertise that is available, and of the individuals deeply engaged and active (or with such potential).

b. Create a known community that coordinates common and shared efforts.

More information is available on the University of California Office of Scholarly Communication website: http://osc.universityofcalifornia.edu/

University of Glasgow DAEDALUS Project

Glasgow University received funding from JISC in 2002, for three years, to set up the DAEDALUS (Data Providers for Academic E-content and the Disclosure of Assets for Learning, Understanding and Scholarship) Project. The project formed one of the core strategic aims for Glasgow University Library and feeds into Library strategy at all levels.

A major part of the DAEDALUS Project was the development and implementation of an institutional advocacy campaign, which aimed to create an open access culture at the University, while also seeking to populate the university’s repositories. The advocacy campaign was led by the Project Manager: Advocacy; but all library staff involved with researchers were fully briefed on repository developments, and able to explain to interested academics why the repository was developed and how they can deposit.

The project developed an advocacy website to highlight the issues around scholarly communications and this is regularly updated with news, links to other relevant websites and advocacy materials that can be used by anyone interested.

The project also established a project board with three senior academics, representing each of the three territorial subject groupings within the University, who have been of great assistance in developing advocacy strategies.

Project staff contacted academics that had posted copies of their papers onto personal or departmental web pages, to encourage them to place them in the university repositories. They also identified a number of journals, with what appear to be liberal editorial policies around the re-use of copyrighted papers, and we have contacted researchers publishing in these journals so that we can test the journal policies with regard to the deposit of papers in institutional repositories. Subject librarians arranged for presentations to be made at faculty, departmental and research group meetings, distributing publicity materials and kept the issues alive in their discussions with researchers.

The project organised two campus events, each attended by around 50 academics, with speakers from bodies such as SPARC, and other FAIR projects who contextualised the issues and discussed international developments.

More information is available in this article: Morag Greig, Institutional Advocacy Campaign: Guidelines and Practical Advice. 2005: https://dspace.gla.ac.uk/handle/1905/377

LUND University Libraries

The Scientific Communication division at Lund University Libraries works with questions concerning scientific communication, e-publishing and publication analysis. Their function is to monitor the scientific communication system. Staff take an active part locally, nationally and internationally in seminars and conferences, and also visit departments, research groups etc. within the university.

Lund University is the first Swedish university to have an open access policy and one of the important tasks of the Scientific Communication division is to promote the policy on campus, by communicating with faculty about the current conditions for scientific communication. The division also monitors new developments in publishing and copyright, and provide advice where needed. It also publishes ScieCom info, a journal with news and articles shedding light on different aspects of the subject "scientific communication".

Lund University Libraries runs the Directory of Open Access Journals (DOAJ), a free service that provides a comprehensive listing of Open Access journals covering all subjects and languages. The DOAJ is growing daily and currently lists over 4200 journals. It is international in scope and lists journals from over 80 different countries and representing about 40 different languages.

The library maintains the Lund University Publications (LUP), Lund University’s institutional archive. The aim is for LUP to become a complete register of research at Lund University. Lund University dissertations from 1996 and onwards are registered, and sometimes with free full text. Scientific publications from 2002 and onwards are also registered in LUP.

Lund University Libraries also funds LU-affiliated authors-fees in certain publishers: PLoS, BioMed Central, and Hindawi.

More information about Lund University Libraries activities is available on their website: http://www.lub.lu.se/en/about-lub/scientific-publishing.html

For advice on how to set up an advocacy programme at your institution, visit the Association of Research Libraries website, Developing a Scholarly Communication Program. The site includes five sections: Establish Structure, Build Knowledge, Scan Environment, Go Public, and Evaluate Program; and also links to other valuable tools and information resources.